Social Media And Beauty
Beauty is the aesthetic object desired by everyone. Beauty is widely defined as a subjective aspect of aesthetic objects, which makes these objects pleasant to see. Such objects may comprise sunsets, landscapes, beautiful humans and artistic works of art. Beauty, along with beauty and art, is perhaps the most significant theme of aesthetics, arguably the most important branch of the humanities philosophy.
For social media critics such as myself who consider themselves aestheticians, there are several definitions of beauty that I find highly problematic. For instance, the criterion most used by aesthetic therapists for judging whether or not something is beautiful is whether or not it satisfies the customer’s need for the thing it beautifies. This criterion is deeply problematic for several reasons.
First, beauty is not only subjective; it is also artificial. Thus, while the object of desire may be a highly technical product on a runway, the aesthetic beauty it inspires is certainly not. As such, the very act of seeing something on a runway does not necessarily guarantee that it is beautiful. The very idea that one might be required to look at an object on a runway before making a purchase is highly problematic.
Second, beauty is not necessarily tied to human activity. In fact, the very concept of beauty is an ideology used by the fashion industry, as is evident from the fact that there are no laws regulating the definition of beauty in the social media. What this means for the fashion industry is that its definition of beauty is essentially determined by its own needs. What this means for social media critics is that while the social media is able to offer a platform for women to critique runway trends and judge the attractiveness of women that are participating in these trends, beauty is not judged by what is seen on a runway but by what is seen in a woman’s life. Thus, beauty is not tied to any particular social setting.
Finally, beauty is not inherently political. Rather, beauty is political because it is tied to gender, class, ethnicity, nationality, and other identities that are often deeply personal to those who wear them. For this reason, beauty is always political because it is rooted in the needs of the people who are using it to determine how they will be perceived by others. This is why women who are highly involved in the social media are often criticized not only for being too involved with the media, but for being too tied to beauty.
Beauty is not tied to any one thing. Rather, beauty is rooted in the different relationships that humans have with their bodies and the different things that they are trying to achieve in that space. The social media provides a way for people to connect with each other on a much deeper level that the physical level. What this means is that we are living in a time when beauty has become not just a commodity but a part of who you are. Thus, you cannot separate social media from beauty because they are one and the same.